The Watch Collection
Project Description
Project Overview
AGM Group was appointed as principal contractor and M&E contractor for the complete fit-out of The Watch Collection’s new retail store in Edinburgh Airport’s prime departure lounge location—directly outside the duty-free area, ensuring maximum customer exposure.
Our scope included M&E design, full shopfitting services, and bespoke display installations. Works involved installing premium floor finishes, adaptive ventilation, heating and cooling systems, a reconfigured store entrance, new halo-illuminated exterior signage, and a secure shutter system. Inside, we created staff facilities, elegant sales counters, and custom illuminated display cases to present the brand’s range of luxury watches. A key highlight was a striking ceiling feature—over 200 suspended lights positioned above the main sales area to create a dramatic visual impact.
Challenges and Complexity
Operating airside in an airport presents unique complexities, from strict security protocols to limited working hours and controlled material handling procedures. AGM Group’s extensive experience within Edinburgh Airport enabled us to develop a programme that accounted for these operational requirements and incorporated the necessary compliance measures.
Integration with the airport’s life safety systems required meticulous coordination, including linking into the fire alarm and sprinkler systems, aligning with building controls, and passing the airport’s final inspection and cause-and-effect demonstration.
Collaborative Solutions
Close collaboration was vital to ensuring the fit-out seamlessly integrated the client’s high-end products with the store’s design. This process involved multiple design review meetings, aligning the fit-out with display specifications, and coordinating delivery schedules.
Working in a 24/7 airport environment meant liaising with numerous stakeholders—including operations staff, duty managers, security teams, and transport coordinators—to ensure authorised site access, smooth material deliveries, and uninterrupted progress throughout the project.
Why AGM Group
AGM Group was selected based on our proven success delivering premium retail environments in the airport setting. Previous projects for brands including Brora, JD Sports, Superdrug, Max Mara, and Michael Kors demonstrated our capability, quality standards, and ability to work within the stringent operational framework of an airport. The client reviewed these stores, consulted airport management, and determined AGM Group was the ideal partner for their flagship location.
The Outcome
The Watch Collection’s launch was an outstanding success. The store’s refined lighting design showcased the luxury timepieces to stunning effect, while the duty-free savings attracted strong customer interest. Located in one of the airport’s most visible retail positions, the store quickly became a popular destination for travellers seeking high-quality designer watches. The client was delighted with both the execution and the results.